An AI assistant does not show ten links. It reads several sources, writes one reply and sometimes shows where the facts came from. Generative engine optimization is the work of making your business easy for those systems to find, understand and trust.
That goes beyond your own website. AI tools learn about a business from its site, Google profile, reviews, directories and mentions on other websites. If those sources disagree, or say very little, the AI has little to work with and may leave you out or describe you wrongly.
A 2024 research study on generative engines found that adding sources, quotations and statistics to content improved its visibility in AI answers in tests, though the gains differed by topic. It is early research, not a recipe, and we treat it that way.
Each tool works differently and none publishes its full method. These are the inputs we can improve.
Clear service pages, real facts and named authors give an AI something solid to quote.
Your name, address, phone and services should match across every directory and profile.
What customers and other websites say about you shapes how you are described. See reputation management.
If crawlers cannot reach a page, or it loads slowly, it is much less likely to be used.
The scope is agreed in writing before work starts.
We ask ChatGPT, Gemini, Claude and other tools your key customer questions and record who gets mentioned.
One short, accurate description of who you are, what you do and where, used consistently across every profile.
Pages with specific facts, named authors, dates and sources, written for people first. See our AEO work.
Real, relevant directories, industry sites and partner pages that describe your business accurately.
If an AI tool describes you wrongly, we trace where the error comes from and correct the source.
Business and service markup that matches the visible text on your pages and helps machines read them.
We check that search and AI crawlers can reach your key pages, and that those pages load fast. See technical SEO.
Where you were mentioned, how you were described and which sources the AI used, tool by tool.
They overlap and work best together. Here is the simple difference.
Helps your pages get found on Google and Maps. It is the foundation for the other two. See SEO services.
Shapes individual passages so snippets, voice assistants and AI summaries can quote them. See AEO services.
Builds your brand’s presence so AI tools describe you accurately and may recommend you in longer answers.
Five steps. You approve the plan before we publish anything.
We run a fixed set of customer questions through several AI tools and record who is mentioned and how your business is described.
We find what is missing or wrong: unclear pages, inconsistent details, thin listings or errors an AI keeps repeating.
We improve your site content, structured data and crawl access so your pages are clear and easy to cite.
We update your Google profile and listings, and suggest real places that should describe your business accurately.
Each month we repeat the checks, report the changes and adjust the plan. AI tools change often, so the work does too.
AI answers change with the question, the tool, the place and the day. We say so up front.
We quote GEO after a free AI visibility check, so the price reflects the work your business actually needs. The quote lists what each month includes. GEO shares its foundation with SEO, so many clients combine the two.
Four things change the price most:
Send us your website and your five most important customer questions. We will show you what the AI tools say today.
People ask AI for “the best option near me” as well as for suppliers in other countries. We plan for the people you want to reach.
Local focus
Countries we plan GEO for
GEO works alongside SEO, AEO, local SEO and online reputation management. If your website needs a fresh start, see website design.
Quick answers before you get in touch.
GEO, or generative engine optimization, is the work of helping AI tools such as ChatGPT, Gemini and Claude find, understand and accurately describe your business when they write an answer.
SEO helps your pages rank in search results. AEO shapes individual answers so they can be quoted directly. GEO looks at your brand as a whole, including your site, listings, reviews and mentions, so AI tools can describe and cite you. The three overlap and share the same foundation of clear, accurate, crawlable content.
No. AI answers vary by question wording, tool, location and day, and no agency controls them. We commit to clear work, a fixed monthly check and honest reporting on what we see.
We agree a set of customer questions with you and run them through several AI tools every month. We record whether you are mentioned, how you are described and which sources are used. Because single answers vary, we look at patterns over time rather than one result.
Google has said it does not need special files to show your pages in its AI features, so we do not sell llms.txt as a fix. Clear pages, consistent business details and real mentions matter more.
It depends on the tool and on how much needs fixing. Some changes, such as correcting a listing, can show up sooner. Others take months, because AI tools refresh their sources at different speeds. We show you what changed each month instead of promising a date.
Send us your website address and the five questions customers ask most. We will check what AI tools say today and tell you in plain English what to fix first.
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